Cypder Solutions builds performance campaigns around the way your customers actually discover, evaluate and buy. From campaign strategy and media buying to landing pages, tracking and conversion optimisation, every part is connected to the outcome you want to achieve.
The right channels.
A shared business goal.
Performance marketing brings paid media, customer intent, creative, conversion experience and business data together to create a measurable path from ad spend to business outcome.
Instead of treating every campaign as an isolated advertising activity, Cypder Solutions look at what happens across the journey, who sees the campaign, why they respond, where they land, what makes them convert and what the resulting data tells us about the next move.
Performance marketing works when targeting, media buying, creative and measurement work together, helping every budget decision stay connected to real business outcomes.
Capture high-intent demand through Search, Shopping and Performance Max campaigns built around what people are actively looking to buy.
Google Search · Performance Max · Keyword Targeting
Turn audience attention into action with targeted campaigns across Facebook and Instagram, supported by creative testing and retargeting.
Meta Ads · Audience Targeting · Creative Testing · Retargeting
Reach decision-makers by role, industry and company profile with campaigns designed for B2B awareness, lead generation and business enquiries.
B2B Targeting · Lead Generation · Company Audiences
Use video to build demand, explain your offer and bring the right audience back into the buying journey through targeted campaigns.
Video Campaigns · Audience Targeting · Brand Reach
Bring campaign data, audience signals and creative performance together to find sharper insights, better decisions and new opportunities to improve results.
AI Insights · Audience Signals · Creative Analysis
Performance marketing works best when audience, creative, media spend and conversion data work together. We build campaigns around your business objectives, then use real results to guide where the budget and effort go next.
Review your business goals, target audience, existing campaigns and conversion journey. Identify what’s driving results, where potential customers drop off and which metrics matter most to your business.
Define channel strategy, audience segments, campaign structure, creative direction and budget allocation. Set up conversion tracking before launch so performance can be measured against the right objectives.
Analyse clicks, cost per lead, purchases and conversion rates to understand what’s working. Test creatives, refine targeting and improve landing pages to reduce wasted spend and strengthen campaign efficiency.
Use campaign data to guide budget decisions, scale effective campaigns and reassess underperforming areas. Keep reporting tied to business outcomes, from qualified enquiries to revenue and return on ad spend.
Know where your budget goes, which campaigns drive meaningful action and what deserves investment next.
Campaign structure should reflect the business model, buying journey and value of each conversion. Each setup is aligned with the metrics that matter beyond media performance.
Drive product discovery and purchase intent through campaigns structured around the products, audiences and buying behaviour that influence revenue.
Purchases, revenue & return on ad spend
Build a stronger flow of relevant prospects by aligning targeting, messaging and conversion paths with the sales process.
Qualified leads, cost per lead & conversion rate
For longer or higher-value sales cycles, optimisation goes beyond lead volume to focus on opportunity quality and conversion value.
Qualified opportunities, acquisition cost & conversion value
Campaign performance is measured against the outcomes that matter, giving a clearer view of what deserves more investment and what needs to change.
Where does demand come from?
Identify the audiences, searches and campaigns generating meaningful engagement and commercial intent.
What drives action?
Understand which campaigns and experiences generate purchases, enquiries and qualified opportunities.
What does acquisition cost?
Connect media spend with conversion volume and value to understand acquisition efficiency.
Where can investment grow?
Use campaign and conversion data to identify opportunities for stronger returns and more efficient budget allocation.
A clearer view of performance, from media spend to the value it creates.
Google Ads + Meta Ads + Conversion journey
For Baftic, the challenge was not simply generating more traffic. Paid campaigns needed to reach the right watch buyers while making the move from ad interaction to purchase more seamless.
Return on ad spend
From 0.3× at the starting point
Results reported in Cypder Solutions’ published Baftic case study. Performance varies by business, market and campaign.
A few practical questions worth answering before campaigns go live, change direction or receive more budget.
Paid and organic search can serve different purposes. Paid media can create additional demand, reach specific audiences and test offers or markets without waiting for organic visibility to grow.
Yes. Existing accounts can be audited across campaign structure, targeting, creative, tracking and conversion data. The findings help identify what should be retained, reworked or tested next.
The budget depends on the market, offer, customer value, competition and conversion economics. A practical starting budget can be established around the volume of data required to make meaningful optimisation decisions.
Yes, but they do not necessarily need to serve the same purpose. Channel roles can be defined around search demand, discovery, consideration, remarketing and the way customers move towards conversion.
The issue may sit beyond the ad itself. Targeting, search intent, creative, offer, landing page experience and conversion tracking all need to be considered before deciding where the problem lies.
Tell us what you’re selling, who you want to reach,
and where your campaigns stand today.
Technology • Growth • Systems
