PERFORMANCE MARKETING
How Ada Studios used targeted Meta Ads campaigns to reach homeowners planning premium interior projects and establish a more measurable channel for lead generation.
Client
Ada Studios
Sector
Interior Design
Engagement
Performance Marketing | Meta Ads
Campaign Focus
Premium Interior Design Lead Generation
THE CHALLENGE
Ada Studios relied heavily on referrals and word of mouth to attract high-budget interior design clients, limiting its ability to generate consistent, measurable enquiries at scale.
The challenge was to reach people actively considering interior design services, particularly those planning projects with budgets of ₹35 lakh and above. Ada Studios needed a paid acquisition channel that could generate relevant enquiries, keep acquisition costs measurable and reduce dependence on referrals alone.
Referrals brought potential clients to Ada Studios, but relying on word of mouth made it harder to reach new homeowners actively planning interior design projects.
The campaign needed to connect with homeowners looking for premium interior design services, rather than generate interest from audiences whose requirements might not fit the studio’s offering.
Without a consistent paid acquisition channel, measuring the cost of generating new interior design enquiries and comparing campaign performance was difficult.
Ada Studios needed a more predictable way to attract prospective clients beyond personal recommendations, with clear visibility into lead volume and advertising costs.
THE REBUILD
Meta Ads gave Ada Studios a dedicated channel to reach homeowners considering interior design projects and generate enquiries beyond referrals. The campaign combined audience targeting, creative variations and lead tracking to connect advertising spend with prospective client acquisition.
01
The campaign focused on attracting homeowners considering higher-budget interior design projects, with a target project value of ₹35 lakh and above. This helped define the type of audience the ads needed to reach.
Output
Premium-project audience targeting
Clear project-value focus
More relevant lead generation objectives
02
Meta Ads introduced a paid acquisition channel to reach potential clients outside ADA Studios’ existing referral network. Different creative formats helped present the studio’s interior design work and encourage enquiries.
Output
Dedicated paid acquisition channel
Multiple creative formats
Additional opportunities to generate enquiries
03
Campaign tracking connected lead volume with reach, cost per lead and total ad spend. This made it easier to assess how the campaign was performing against its lead generation objectives.
Output
Lead volume and reach reporting
Cost-per-lead tracking
Campaign spend visibility
04
Performance was tracked across four ad sets: a living room before-and-after reel, a modular kitchen carousel, a studio walkthrough reel and a client testimonial static ad. This provided a basis for comparing creative performance and identifying opportunities for future optimisation.
Output
Four ad sets tracked individually
Lead generation by creative
Performance data to guide optimisation
Leads generated in the last 30 days
Average cost per lead
People reached through Meta Ads
Total campaign spend in the reporting period
THE TAKEAWAY
For an interior design studio working on high-budget projects, a consistent pipeline of prospective clients is important for creating new business opportunities. Referrals remain valuable, but a measurable paid channel can help extend reach beyond existing networks and make lead generation easier to evaluate.
By bringing audience targeting, multiple creative formats and performance tracking together, Ada Studios established a paid channel beyond its traditional reliance on referrals and word of mouth. The campaign reached prospective homeowners and generated enquiries for premium interior design projects, giving the studio a more measurable approach to client acquisition.
Tracking lead volume, reach and cost per lead also provided clearer insight into campaign performance and advertising spend. Comparing results across creative formats created a basis for evaluating which approaches contributed to enquiries and where future optimisation could be focused.
Together, these efforts gave Ada Studios a more structured way to generate prospective client enquiries and assess the role of paid advertising in building its pipeline of premium interior design projects.
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