SEO
The opportunity was to strengthen Akira Skin and Hair Clinic’s local search visibility, helping more potential patients discover its services through targeted keywords, Google Business Profile optimisation and website content improvements.
Client
Akira Skin and Hair Clinic
Sector
Healthcare · Dermatology & Skin CareTravel & Tourism
Engagement
Local SEO
Duration
4 Months
THE CHALLENGE
The focus was on aligning keyword targeting, business profile optimisation and website content to improve local visibility and enquiries.
For a specialist clinic, being listed online is only the starting point. The business also needs to appear for relevant searches and communicate its services clearly across Google and its website. For Akira Skin and Hair Clinic, the opportunity was to strengthen these elements through a more focused local SEO strategy.
The challenge was turning local search visibility into meaningful patient enquiries.
The clinic needed to reach more potential patients searching Google for relevant skin and hair treatments in its service area.
The business profile needed stronger optimisation to improve local discovery and make it easier for potential patients to find the clinic.
The website needed better alignment with treatment-related searches so relevant service pages could compete more effectively in search results.
Improving rankings alone was not enough. The clinic also needed to understand whether its search presence was generating meaningful interactions through calls and chats.
THE REBUILD
The engagement focused on strengthening the clinic’s Google presence, targeting relevant search demand and improving the relationship between keywords and website content. Each area supported the broader objective of making Akira more visible across relevant searches and creating more opportunities for direct engagement.
01
Google Business Profile optimization improved the clinic’s local search presence and supported discovery by potential patients.
Output
Improved local business visibility
Better representation of clinic services
Easier discovery through Google
02
Local keyword research helped focus the SEO strategy on searches relevant to the clinic’s treatments and prospective patients.
Output
More relevant keyword targeting
Improved rankings for service-related searches
Stronger local search relevance
03
Website content optimisation strengthened the connection between the clinic’s services and the searches through which potential patients could find them.
Output
Better alignment with search intent
Improved relevance of website content
Stronger organic search visibility
04
Keyword rankings, search impressions and reported calls and chats helped assess the campaign’s progress over four months.
Output
Clearer visibility into search performance
Greater understanding of patient enquiries
Measurable progress across key SEO indicators
Keywords ranking on Page 1, strengthening the clinic’s search presence.
Search impressions, expanding the clinic’s visibility on Google.
Reported leads through calls and chats from potential patients.
SEO engagement focused on local visibility, keyword rankings and enquiries.
THE TAKEAWAY
The Akira Skin and Hair Clinic engagement focused on strengthening local search visibility through Google Business Profile optimisation, keyword research and content improvements. The campaign helped improve keyword rankings, expand search reach and generate more opportunities for direct patient enquiries.
The SEO engagement helped strengthen Akira Skin and Hair Clinic’s local search presence by aligning keyword targeting, Google Business Profile optimisation and website content with relevant patient searches. This created a stronger foundation for improving discoverability and helping potential patients find the clinic when looking for skin and hair treatments.
Maintaining this progress requires a continued focus on local search relevance, useful website content and regular performance analysis. These efforts can help the clinic adapt to changing search patterns, strengthen its visibility across relevant queries and create more opportunities to turn online discovery into patient enquiries.
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